News:Magic Ruby Second Screen App for Wizards vs. Aliens in Kidscreen
Press Release:Magic Ruby Powers First Synchronized Second Screen Experience for Kids TV
From Our Blog:How Do You Do Second Screen for Kids?
- #secondscreen for kids? Glad you asked that! http://t.co/U50DJZGs6S
News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
- #secondscreen experience for a kids' show: http://t.co/ugYowNDXTJ
News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- Evelinesmet sure send it to firstname.lastname@example.org
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
Quantifying SocialTV Impact
Several months ago at a Digital Hollywood “think tank” dedicated to second screen, one of us was asked whether we could envision a day when the second screen would become the dominant viewing interface – presupposing that the multimedia experience that could be delivered in an app would overshadow the content on the primary screen.
We hope not.
We believe that content was, is, and will remain king, notwithstanding the new technologies that change the way we view it. So to be successful in this realm, second screen must please the king.
Content owners and distributors – specifically networks, production companies, VOD providers, studios and their home entertainment divisions – make enormous sums of money operating under business models that have existed for decades. The owners we speak to are anywhere from curious to enthusiastic about second screen and all of its eyeball-stimulating, buzz-capturing, revenue-generating capabilities, but the conversation always leads to the same questions:
How will it help us:
- Capture more viewers (or at least retain the ones we have)
- Sell more DVDs and Blu-rays
- Increase VOD transactions
Ratings points, disc sales, VOD transactions, Quantifiable metrics.
Our industry is producing excellent behavior data on a regular basis, all of which is trending positive. Nearly everyone “mobile multitasks,” half or more coordinate their social media and search with what they’re watching, a plurality feel the second screen enhances their appreciation of the primary program. Isolated data points – some anecdotal, some proprietary – shed some light on e-commerce, ad engagement and social media spikes. We have download figures and user census data.