News:Magic Ruby Second Screen App for Wizards vs. Aliens in Kidscreen
Press Release:Magic Ruby Powers First Synchronized Second Screen Experience for Kids TV
From Our Blog:How Do You Do Second Screen for Kids?
- #secondscreen for kids? Glad you asked that! http://t.co/U50DJZGs6S
News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
- #secondscreen experience for a kids' show: http://t.co/ugYowNDXTJ
News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- Evelinesmet sure send it to email@example.com
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
Second Screen Disruptor?
An article in Paid Content noted that the nascent Second Screen industry faces an uphill climb if the objective is to disrupt the Hollywood “cabal.” This reminded me of the closing question asked by the moderator of a panel I spoke on at the Next TV Summit in September – I’ll paraphrase: “So is Second Screen going to be a revolution, or a slow, measured disruption?”
I was the only panelist who chose “slow and measured,” and I did so for two reasons:
1. Hollywood doesn’t change business models overnight. The current ad model – despite its inefficiency – is in its eighth decade.
2. Second Screen should complement the existing model. By building loyalty, extending the narrative, and expanding the reach and effectiveness of advertising, Second Screen, if anything, is a reinforcement.
Uphill climb? Sure. Just like any new industry. But the fact is Second Screen apps conform to the behaviors of today’s multitasking viewer. They provide a synchronized, interactive dimension that is great for audience insight. They add value to advertisers – additional inventory, interactivity and user analytics – whose investments in the first screen are not particularly efficient.
And they can be great marketing tools for your content.
So what’s all this talk about disruption?