News:Magic Ruby Second Screen App for Wizards vs. Aliens in Kidscreen
Press Release:Magic Ruby Powers First Synchronized Second Screen Experience for Kids TV
From Our Blog:How Do You Do Second Screen for Kids?
- #secondscreen for kids? Glad you asked that! http://t.co/U50DJZGs6S
News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
- #secondscreen experience for a kids' show: http://t.co/ugYowNDXTJ
News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- Evelinesmet sure send it to firstname.lastname@example.org
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
The Second Screen and Targeted Advertising
At CES 2013, Magic Ruby demonstrated a few of our next gen tools for the Second Screen – Live Watermarking, Second Screen Production Platform, Dynamic ad insertion, and Targeted Advertising. We had some good customer feedback on all of these, but one of the most common reactions we had to the Targeted Advertising element was, “Oh, so THAT’S targeted advertising…”
The execution could be as simple as the app knows I’m a male between the ages of 35-54, so the ads I see – whether for a car company or breakfast cereal will feature a “hero” of my same demographic. Don’t underestimate how powerful that can be – ads have to not only convince me the product is good, but that it’s good specifically for me. Every little bit helps.
Of course, targeting can be more involved, depending on the information available – in-app user behavior or preferences, psychographics, location, social graphs…each element adds a nuance to the messaging or call to action, all in an effort to make the ad more relevant.
There are tools to automate this targeting – and even more exciting, tools that will soon be able to automate the customization of the ad itself, making this type of targeting more affordable for brands and agencies.
All that needs to happen is for second screen audiences to reach a critical mass.